Younger By Choice is a company founded in 1971 by Michael Younger, marketing products from Townecraft, Inc.  Since 1947, Townecraft Inc. has been a company specializing in high quality, American made stainless steel cookware and related cooking accessories, finely crafted cutlery along with air systems and water systems.

 

Townecraft’s name was changed to Townecraft Homewares in 2018.  In 2009 Michael partnered with Paula in marriage and in business as Co-owners of Younger By Choice.  They pride themselves on providing a high quality, American made product along with excellent customer service.
 

"We love helping customers make good choices".